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Interview: Rdio Prepares To Take On Spotify, Deezer Et Al In Europe (paidcontent)

Unlimited-music service Rdio concedes it will have to fight incumbents as it
prepares to launch across the whole of Europe.

> "There are some major competitors in Europe," Rdio's partnerships and
internationalisation VP Scott Bagby tells paidContent. "We are a couple of
years behind others in terms of expansion there.

>

> "But Europe is an immediate focus. **We'll be expanding in all countries in
Europe - within the next few months**, you'll see several pop up."

### No timescale on UK launch

Rdio recently launched added Germany, Brazil, Portugal, Spain, Australia and
New Zealand to its U.S. and Canada availability. And it just quietly soft-
launched access in Denmark.

Now it has gained a PRS For Music license to play UK artists across Europe,
speculation has mounted on the timescale of other continental launches,
including in the UK. But Bagby said the "exact date is not set in stone":
"**Lining all the stakeholders up and making them happy is extremely
difficult**."

It transpired Spotify launched in Germany without being in full possession of
expected licenses. But Bagby says Rdio will make sure it has all necessary
rights, and a range of local music repertoire, before going in to ...

paidcontent

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