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Sterling Appoints Experienced Miner for Phosphate Development in China

Vancouver, BC, July 28, 2011 - Sterling Group Ventures, Inc. ("Sterling") (OTCQB: SGGV)(FRANKFURT: GD7) is pleased to advise that it has appointed Mr. Shijin Qin as senior engineer for its Hongyu phosphate project located in Hunan Province, China.

Mr. Qin has many years experience working with phosphate, having been employed by both the 645 Brigade and 679 Brigade, Northwest Geological Bureau, the Qilianshan Brigade of Gansu Province Geological Bureau and the No. 2 Brigade of the Gansu Geological Bureau and as director of the mining department of the Yichang District Chemical Industry Bureau of Hubei Province, a significant phosphate producer, in charge of mining construction and technical management. He also worked as Senior Engineer and Vice Chief Engineer of Yichang Phosphorus Chemical Industry Group Ltd. in charge of phosphate mining, construction and development of phosphorus chemicals. He has also worked as senior engineer and resource/reserve appraiser as well as consultant in the phosphate mining industry. He has participated in the research and development of a number of phosphate projects in China and has won many awards in his field.

Sterling recently completed after receiving all necessary regulatory approvals the acquisition of Hongyu Mining which holds a phosphate mining permit in Hunan. Sterling is currently preparing plans to put the phosphate deposit into production.

ON BEHALF OF THE BOARD OF DIRECTORS

Raoul Tsakok, Chairman & CEO

For further information, please check the Company's SEC filings.

Suzanne Holbrook

Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, product prices and changes in international and local markets, as well as the inherent risks of the mining related business. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. Cautionary Note to U. S. Investors Concerning Estimates of Measure, Indicated, and Inferred Resources and Reserves. Statements regarding resources and reserves have been based on audits conducted under Chinese methods of calculation which the SEC guidelines strictly prohibit in its filings.

Contact:

Raoul Tsakok

Chairman

Sterling Group Ventures, Inc.

Suite 308, 1228 Marinaside Cr.

Vancouver, BC V6Z 2W4

Tel: (604) 689-4407

Fax: (604) 408-8515

info@sterlinggroupventures.com

http://www.sterlinggroupventures.com

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